Posts Tagged ‘Technology companies’

Externalize marketing? Why it makes business sense

May 6, 2013

Externalize marketing? Why it makes business senseMarketing has become more specialized and strategic than ever. Customers are more vocal and increasingly deal with companies on their terms; New companies can serve clients in new markets and compete with established ones more easily, and companies have an increasing range of ways to create and deliver targeted value to their clients, while precisely measuring the effects.

To thrive in this ever changing, high-stakes world, business leaders must invest in professional marketing capabilities to better serve clients and compete.

So what what does this mean for today’s technology firms? (more…)

Today’s technology leaders also lead in marketing

December 10, 2012

Technology Leaders The most successful and long-standing companies in virtually every industry have become leaders by consistently creating the products, services and experiences that their customers value and trust, and ingraining this marketing philosophy within their company’s culture.

Within the technology sector this is no exception.

(more…)