Posts Tagged ‘start-up’

Web Start-ups: How a customer-marketing approach will jump-start business

April 25, 2013

Customer marketing approach to jumpstart businessThis week I spent an evening discussing product and marketing strategy with a dozen up-and-coming Web-based start-ups, currently hosted by Silicon Sentier’s Le Camping, a Paris-based start-up incubation program.

In general the products and services being developed during this 4th session of the Camping were interesting, well-designed and helped solve a range of practical, everyday issues.

Among them was a product for easily planning and coordinating events among a group of friends, and a pricing recommendation service for e-tailers that are trying to remain competitive without systematically giving away their margins.

In particular, I sat down with 3 chosen start-ups to examine some of their more pressing issues, going beyond product-related aspects. (more…)

Young tech companies must operate less like products and more like client-driven businesses

March 19, 2013
Satisfy client needs

Focus on satisfying client demands

Today’s technology sector is a very innovative, fast-changing and competitive area, where dozens of new multi-device services come online daily.

In this setting there are many early-stage companies – particularly in Web, Software and devices – that have become quite good at designing elegant and useful products to serve their initial clients.

However, to thrive early-stage companies need to operate less like product development houses and more like businesses. (more…)