Posts Tagged ‘SaaS’

Case study: Creating increased client growth for a new enterprise SaaS offer

February 25, 2013

Creating increased client growthThere are many emerging technology companies filled with talented people with a knack for designing and creating great one-off products and services. However, to stimulate growth such companies also need the ability to quickly create and commercialize competitive, market-driven offers appealing to a broader range of clients.

We recently helped one particular Web firm transform a one-off product into a growing business opportunity. (more…)

Setting the right price to meet business objectives

October 30, 2012

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In a recent article we looked at how a leading technology company like Apple can use strategic pricing to stem the competition.

While this may be one particular objective for a company, ultimately they need to be able to set the right price to meet their specific objectives. (more…)