Posts Tagged ‘Marketing channel’

Analyzing B2B Web behaviour can improve user engagement and boost qualified leads

February 19, 2014

B2B MarketplaceAs e-commerce continues proliferating across all sectors, more and more B2B companies are using the Web not just to provide their prospects with an online corporate brochure and product catalogue, but also as a way to establish and nurture customer relationships, in combination with traditional channels, while driving business.

Marketing leaders at B2B companies that are making the shift to a more Web-centric business model must place greater attention to their clients’ online behaviour in order to gain insights into how prospective buyers choose to interact with them when deciding if and what to buy. (more…)

Successful companies mix digital and traditional channels to satisfy their clients and achieve business objectives

January 15, 2014

Mixing traditional and digital channelsWith 2014 now firmly underway, there is no doubt that digital and social media along with mobile technologies remain at the top of the agenda of many marketing leaders. They are seen as critical paths for expanding their addressable market reach and growing the business.

While there is no doubt that digital marketing tools can boost the public awareness of a company and of its offers, while offering clients a personalized and interactive way of engaging with their brands, to achieve measurable business results, digital tools must be part of a company’s broader, well-thought out marketing strategy. Otherwise, it’s like spending money to generate more noise in an increasingly crowded marketplace. (more…)

How to quench the growing thirst for relevant, high-quality content

February 11, 2013
Quench the growing thirst for rich content

Quench the thirst for rich content

Within today’s growing digital world relevant online content is becoming the core material for all B2B and B2C marketing initiatives.

Relevant content allows prospective clients to conduct meaningful research, discover the practical benefits of new offers, learn about others’ experiences and build a case to justify any new purchase – all important steps in generating company growth.

But what if a technology company has trouble satisfying its clients’ growing thirst? (more…)