Posts Tagged ‘Innovation’

Connect with your clients to co-create new value

May 27, 2013

Connect with your clients to co-create new valueThis past week I attended Salesforce.com’s Customer Company Tour in Paris, where they showcased the various products and services that form their Customer Company vision.

During the introductory keynote presentation, Salesforce co-founder Parker Harris laid out 5 questions that companies must answer in their quest to become a customer company.

Viewed more broadly these issues are about becoming more relevant to clients by connecting, listening and collaborating with them through direct, interactive relationships, leading to the co-creation of more relevant and unique customer value propositions. (more…)

Intel: How a tech leader can lose its mojo

April 17, 2013

Intel - How a tech leader loses its mojoAs one of the powerhouses of the personal computing revolution, Intel, along with its partner in crime Microsoft, came to symbolize the Wintel era of increasingly powerful (read energy-hungry) and standardized (read price-driven) desktop and laptop computers.

Despite the rise of smartphones and more recently tablets – both requiring small, low-cost, low-power chipsets – Intel continued to back its PC-driven empire, which continued to crumble at a historic double-digit rate.

Following the release of it’s latest quarterly results on Apr 16, this translated to a -17% decline in net income, its 5th consecutive quarterly fall.

How did this tech leader like go from great to dismal and how could they recover? (more…)

Marketing helps light the path for today’s CEOs

January 30, 2013
How marketing lights the CEO's path

How marketing lights the CEO’s path

The economic backdrop of the past decade has been filled with volatility and uncertainty. To get through it, companies from all sectors, including technology, have had to become more resilience by quickly adjusting to today’s shocks, while taking pre-emptive measures for the future.

In its 16th Annual Global CEO Survey, PWC, the world’s largest professional services firm, asked over 1300 CEOs worldwide what they saw as today’s critical business challenges and opportunities.

Within this volatile environment, more than ever, a marketing approach is helping to light the path forward for CEOs by providing key insights on markets and customers, and by helping to direct strategy to better satisfy client needs, while fighting off competitive threats.

(more…)

Become indispensable to clients by helping them control costs

January 23, 2013

Become indispensable to your corporate clients by helping manage costsIn the current business environment, controlling the total cost of ownership or TCO of a new technology investment is high on the agenda of most business leaders.

This is especially true for companies that rely on hardware and/or software-based systems to deliver commercial products and services to their end-clients.

However, given the increasingly complex and disruptive nature of technology today, this is becoming a complicated and difficult task. Technology suppliers that can help their clients manage costs are well-placed to become indispensable to the success of their clients. (more…)

Designing winning products that deliver a great customer experience

March 26, 2012

ImageFor each market there are tens to thousands of products and services, of which only a small part are truly successful.

While there are many reasons that can lead to the success of products and services, the outstanding ones have been designed and delivered in a way that provides a great customer experience.

Great products usually resolve common problems, they provide users with added benefits, they are convenient and easy to use, they satisfy other needs that customers didn’t know existed and they tend to be fun and engaging to use. But above the best products and services deliver a better user experience compared to others. (more…)