Posts Tagged ‘Customer Testimonial’

What’s the ideal way to showcase your customer successes?

October 13, 2014

Demonstrate Customer SuccessAs most marketing and business leaders know, to grow your business you need to demonstrate your company’s credentials by showcasing the customer successes that you’ve enabled.

In our previous article we saw that to leverage your past customer successes you need to develop a focused and repeatable way to generate powerful customer references that educate and convince new clients of the value you can offer them.

To showcase your client successes there are various techniques that companies use, each with its own set of merits and practical challenges: (more…)