Posts Tagged ‘Customer marketing’

What’s the ideal way to showcase your customer successes?

October 13, 2014

Demonstrate Customer SuccessAs most marketing and business leaders know, to grow your business you need to demonstrate your company’s credentials by showcasing the customer successes that you’ve enabled.

In our previous article we saw that to leverage your past customer successes you need to develop a focused and repeatable way to generate powerful customer references that educate and convince new clients of the value you can offer them.

To showcase your client successes there are various techniques that companies use, each with its own set of merits and practical challenges: (more…)

A successful business is built on customer successes

September 18, 2014

Enabling customer successIn spite of the growing sophistication in technology, not the least of which includes the flourishing area of digital marketing, a new business opportunity is often won or lost simply by whether your prospect feels convinced of the true value that you are offering them.

From the customer’s perspective, in this situation there is often nothing better to help them decide than to hear an honest endorsement directly from another, similar customer.

That’s why it’s critical to properly leverage your past client successes when doing business. (more…)