Archive for the ‘Strategy’ Category

Interns to power your company’s marketing activities? The pros and cons

March 29, 2013

Interns to power your company's marketing?Given the continuing pressures and constraints from today’s market place, most companies are constantly on the look out for ways to control their costs. In particular, growing companies are often more cash-strapped than most, and are always trying to do more with less.

From a staffing standpoint many growing business owners and managers increasingly look to hiring interns as a way of handling many of today’s must-have activities, which wouldn’t otherwise get all of the resources they really need.

For many growing technology companies marketing is often one of those ‘minimum-resource’ activities that are partly powered by interns.

While this is mostly a win-win approach for both employer and intern, there are several pros and cons of using interns to handle an important business activity like marketing.
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Young tech companies must operate less like products and more like client-driven businesses

March 19, 2013
Satisfy client needs

Focus on satisfying client demands

Today’s technology sector is a very innovative, fast-changing and competitive area, where dozens of new multi-device services come online daily.

In this setting there are many early-stage companies – particularly in Web, Software and devices – that have become quite good at designing elegant and useful products to serve their initial clients.

However, to thrive early-stage companies need to operate less like product development houses and more like businesses. (more…)

Marketing is now a 2-way street, which not even technology companies can avoid

March 5, 2013
Marketing is now a 2-way street

Marketing is now a 2-way street

Marketing is experiencing drastic changes as interactive and digital technologies begin to replace mass media as its foundation. Both consumers and business clients are no longer a passive audience waiting to be showered by company ads and billboards.

Today’s digital, interactive and social media capabilities empowers any customer to speak up on their experiences and opinions, whether good and bad.

This has created a fundamental shift in customer-supplier relationships, that not even small or specialized technology firms operating off of the business main-street can escape. (more…)

How to quench the growing thirst for relevant, high-quality content

February 11, 2013
Quench the growing thirst for rich content

Quench the thirst for rich content

Within today’s growing digital world relevant online content is becoming the core material for all B2B and B2C marketing initiatives.

Relevant content allows prospective clients to conduct meaningful research, discover the practical benefits of new offers, learn about others’ experiences and build a case to justify any new purchase – all important steps in generating company growth.

But what if a technology company has trouble satisfying its clients’ growing thirst? (more…)

Marketing helps light the path for today’s CEOs

January 30, 2013
How marketing lights the CEO's path

How marketing lights the CEO’s path

The economic backdrop of the past decade has been filled with volatility and uncertainty. To get through it, companies from all sectors, including technology, have had to become more resilience by quickly adjusting to today’s shocks, while taking pre-emptive measures for the future.

In its 16th Annual Global CEO Survey, PWC, the world’s largest professional services firm, asked over 1300 CEOs worldwide what they saw as today’s critical business challenges and opportunities.

Within this volatile environment, more than ever, a marketing approach is helping to light the path forward for CEOs by providing key insights on markets and customers, and by helping to direct strategy to better satisfy client needs, while fighting off competitive threats.

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13 Marketing Trends for 2013

January 10, 2013
Major Marketing Trends for 2013

Adobe’s Major Marketing Trends for 2013

With another year getting underway, many folks have been busy making varied sets of predictions for the year.

One set of predictions that we particularly like comes from Adobe: 13 major marketing trends for 2013 (more…)

Today’s technology leaders also lead in marketing

December 10, 2012

Technology Leaders The most successful and long-standing companies in virtually every industry have become leaders by consistently creating the products, services and experiences that their customers value and trust, and ingraining this marketing philosophy within their company’s culture.

Within the technology sector this is no exception.

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Remember the marketing essentials…

December 5, 2012
The basics of marketing

Image courtesy of FreeDigitalPhotos.net

As head of a specialized marketing firm that helps technology companies develop and grow, I am regularly exposed to many of the latest developments in IT, mobile, Web and other areas.

For this reason we are often tempted to try the latest technologies to see how they can help us in our business (we usually try most things once) (more…)

The continuing rise of Amazon

November 26, 2012

Amazon’s mobile app

With the passing of Apple’s late CEO and co-founder Steve Jobs, the title of most innovative technology business leader can arguably go to Amazon founder and CEO, Jeff Bezos.

Here is a quick look at the rise of Amazon and some of the reasons behind the success of this mix of seemingly unrelated businesses.

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How leading Web companies make money

October 19, 2012

Each day we see more web-based technology companies coming online with a growing range of services and products to resolve the needs and problems of specific user groups.

Today’s web services help demanding consumers purchase goods and services better (and often at a lower price); they give eager news-seekers or music lovers the content they want, how they want it; they provide the curious and the impulsive with instant access to the information they seek based on profile, location and needs; they allow modern organizations to promote themselves in new ways and run their business 24×7.

The most successful Web-based companies are not only great at designing winning products that deliver a great customer experience, but also providing users with more value than its competitors. In return, they also capture more customer value in various ways. (more…)