Archive for the ‘Payment’ Category

Innovating social commerce: AmEx cardholders Tweet to save

March 9, 2012

In a recent post I looked at the most innovative companies, which include American Express in the finance category (it was 1 of 2 non-web finance companies featured).

AmEx recently announced a brilliant service for its cardholders, allowing them save money by effortlessly redeeming promotions using Twitter.

This is a beautiful example of how a 162-year old company can still be innovative and deliver measurable value to its clients and partners.