Archive for the ‘Media & Advertising’ Category

Marketing is now a 2-way street, which not even technology companies can avoid

March 5, 2013
Marketing is now a 2-way street

Marketing is now a 2-way street

Marketing is experiencing drastic changes as interactive and digital technologies begin to replace mass media as its foundation. Both consumers and business clients are no longer a passive audience waiting to be showered by company ads and billboards.

Today’s digital, interactive and social media capabilities empowers any customer to speak up on their experiences and opinions, whether good and bad.

This has created a fundamental shift in customer-supplier relationships, that not even small or specialized technology firms operating off of the business main-street can escape. (more…)

How to quench the growing thirst for relevant, high-quality content

February 11, 2013
Quench the growing thirst for rich content

Quench the thirst for rich content

Within today’s growing digital world relevant online content is becoming the core material for all B2B and B2C marketing initiatives.

Relevant content allows prospective clients to conduct meaningful research, discover the practical benefits of new offers, learn about others’ experiences and build a case to justify any new purchase – all important steps in generating company growth.

But what if a technology company has trouble satisfying its clients’ growing thirst? (more…)

13 Marketing Trends for 2013

January 10, 2013
Major Marketing Trends for 2013

Adobe’s Major Marketing Trends for 2013

With another year getting underway, many folks have been busy making varied sets of predictions for the year.

One set of predictions that we particularly like comes from Adobe: 13 major marketing trends for 2013 (more…)

The continuing rise of Amazon

November 26, 2012

Amazon’s mobile app

With the passing of Apple’s late CEO and co-founder Steve Jobs, the title of most innovative technology business leader can arguably go to Amazon founder and CEO, Jeff Bezos.

Here is a quick look at the rise of Amazon and some of the reasons behind the success of this mix of seemingly unrelated businesses.

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How leading Web companies make money

October 19, 2012

Each day we see more web-based technology companies coming online with a growing range of services and products to resolve the needs and problems of specific user groups.

Today’s web services help demanding consumers purchase goods and services better (and often at a lower price); they give eager news-seekers or music lovers the content they want, how they want it; they provide the curious and the impulsive with instant access to the information they seek based on profile, location and needs; they allow modern organizations to promote themselves in new ways and run their business 24×7.

The most successful Web-based companies are not only great at designing winning products that deliver a great customer experience, but also providing users with more value than its competitors. In return, they also capture more customer value in various ways. (more…)

How social media creates value for B2B companies

September 28, 2012

Image courtesy of FreeDigitalPhotos.net

Based on the growing number of companies and the ways that they use social media platforms like Facebook, Twitter, YouTube, blogs, there is no doubt that social media has become a must-have for B2C companies, enhancing their overall digital customer touchpoint experience.

For many B2B companies however, the use of social media is still in its infancy due to a misunderstanding of the uses and the value it can provide in the B2B context. (more…)

Why a digital customer touchpoint experience is critical for companies today

April 16, 2012

In addition to focusing on delivering their core product and service offers, today’s companies must increasingly also deliver customers an engaging digital touchpoint experience.

This multiple touchpoint experience relies on the effective use of various interactive digital media channels, including company websites, blogs, a presence on social networks (ex. Facebook & Twitter), as well as dedicated mobile and tablet apps. It also includes direct e-mail, digital advertising and APIs used for interfacing with 3rd party applications.

This shift comes as increasingly more people prefer to interact with companies via digital channels. This experience usually offers users interactions that are automated, more convenient, quicker and more streamline. This in turn helps save time, lower the transaction costs for both parties, and can lead to greater overall customer satisfaction.

The shift to digital touchpoints is only going to continue, as more people who grow up using the Internet also become consumers and decision-makers.

Companies who don’t offer customers a digital experience will be left behind. Still, many are not yet sure how to take part, and in some cases don’t fully understand the tangible benefits it can bring them and their end-users. (more…)

Innovating social commerce: AmEx cardholders Tweet to save

March 9, 2012

In a recent post I looked at the most innovative companies, which include American Express in the finance category (it was 1 of 2 non-web finance companies featured).

AmEx recently announced a brilliant service for its cardholders, allowing them save money by effortlessly redeeming promotions using Twitter.

This is a beautiful example of how a 162-year old company can still be innovative and deliver measurable value to its clients and partners.

(more…)

Consumer mobile location services are here to stay

March 18, 2010

Ever since I first used a “find the nearest —–” service, nearly 7 years ago, I have thought that location-based mobile services would change the way we function in our daily lives.

Judging by the current state of the industry, it looks like 2010 may be the year that consumer mobile location services finally take-off.

Why are consumer mobile location services now taking off?

A number of related factors have finally made (more…)

i-Media: coming to any device near you

February 9, 2010

With 2010 now well underway, during the past few weeks there have been several clear sign that the media industry is arriving at an inflection point.

These developments could lead to new opportunities for content publishers and their service partners, and a more engaging experience for media consumers worldwide. (more…)