Archive for the ‘Expertise’ Category

Externalize marketing? Why it makes business sense

May 6, 2013

Externalize marketing? Why it makes business senseMarketing has become more specialized and strategic than ever. Customers are more vocal and increasingly deal with companies on their terms; New companies can serve clients in new markets and compete with established ones more easily, and companies have an increasing range of ways to create and deliver targeted value to their clients, while precisely measuring the effects.

To thrive in this ever changing, high-stakes world, business leaders must invest in professional marketing capabilities to better serve clients and compete.

So what what does this mean for today’s technology firms? (more…)

Interns to power your company’s marketing activities? The pros and cons

March 29, 2013

Interns to power your company's marketing?Given the continuing pressures and constraints from today’s market place, most companies are constantly on the look out for ways to control their costs. In particular, growing companies are often more cash-strapped than most, and are always trying to do more with less.

From a staffing standpoint many growing business owners and managers increasingly look to hiring interns as a way of handling many of today’s must-have activities, which wouldn’t otherwise get all of the resources they really need.

For many growing technology companies marketing is often one of those ‘minimum-resource’ activities that are partly powered by interns.

While this is mostly a win-win approach for both employer and intern, there are several pros and cons of using interns to handle an important business activity like marketing.
(more…)