Archive for the ‘Commerce & Transactional Services’ Category

Analyzing B2B Web behaviour can improve user engagement and boost qualified leads

February 19, 2014

B2B MarketplaceAs e-commerce continues proliferating across all sectors, more and more B2B companies are using the Web not just to provide their prospects with an online corporate brochure and product catalogue, but also as a way to establish and nurture customer relationships, in combination with traditional channels, while driving business.

Marketing leaders at B2B companies that are making the shift to a more Web-centric business model must place greater attention to their clients’ online behaviour in order to gain insights into how prospective buyers choose to interact with them when deciding if and what to buy. (more…)

The continuing rise of Amazon

November 26, 2012

Amazon’s mobile app

With the passing of Apple’s late CEO and co-founder Steve Jobs, the title of most innovative technology business leader can arguably go to Amazon founder and CEO, Jeff Bezos.

Here is a quick look at the rise of Amazon and some of the reasons behind the success of this mix of seemingly unrelated businesses.

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How leading Web companies make money

October 19, 2012

Each day we see more web-based technology companies coming online with a growing range of services and products to resolve the needs and problems of specific user groups.

Today’s web services help demanding consumers purchase goods and services better (and often at a lower price); they give eager news-seekers or music lovers the content they want, how they want it; they provide the curious and the impulsive with instant access to the information they seek based on profile, location and needs; they allow modern organizations to promote themselves in new ways and run their business 24×7.

The most successful Web-based companies are not only great at designing winning products that deliver a great customer experience, but also providing users with more value than its competitors. In return, they also capture more customer value in various ways. (more…)

Simple decisions drive customer business

May 22, 2012

Simple choicesTechnology companies are usually quite good at harnessing new technology to develop products for different needs.

However, many are not so good at providing customers with a simple decision process to help them easily get from the evaluation phase to the purchase decision. (more…)

Innovating social commerce: AmEx cardholders Tweet to save

March 9, 2012

In a recent post I looked at the most innovative companies, which include American Express in the finance category (it was 1 of 2 non-web finance companies featured).

AmEx recently announced a brilliant service for its cardholders, allowing them save money by effortlessly redeeming promotions using Twitter.

This is a beautiful example of how a 162-year old company can still be innovative and deliver measurable value to its clients and partners.

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What unique assets must Telecom Service Providers use when developing customer value propositions?

April 29, 2010

Many of our recent posts have dealt with different product and service sectors undergoing changes due to the rapid development of mobile and Web-based services.

While many Web-based companies are chasing new opportunities (ex. communication, collaboration, location-based information, music, print media, etc.) by delivering services over-the-top of any Internet connection, the actual telecom network service providers have been slow to follow for many reasons.

Telecom network services providers that wish to become more relevant to end-users’ broader needs must rethink their service strategy and refocus on developing customer-driven value propositions, satisfying particular problems and issues of specific customer groups, while leveraging their unique assets. (more…)